Aug 24, 2026
What AEO means for a brand that already ranks well
Ranking on Google isn't the same as being cited by ChatGPT. Here's what actually changes in search behavior.
Blog & Insights
Notes from the work, not just opinions about it.
Deep dives into search strategies, software engineering architecture, and digital growth from our team.
Aug 18, 2026
When to build custom software instead of buying SaaS
A practical checklist for the buy-vs-build decision, past the point where off-the-shelf software limits growth.
Aug 12, 2026
Why cost-per-click is the wrong metric to optimise for
CPC looks good in a dashboard and says almost nothing about whether a campaign is driving net revenue.
Aug 05, 2026
Five things we check before touching an underperforming store's ads
Most "ads problems" are actually product page conversion friction or checkout drop-off in disguise.
Jul 28, 2026
Marketing and engineering should report to the same roadmap
Why splitting growth and product across separate teams quietly slows down feature adoption and revenue.
Jul 15, 2026
Where Agentic AI workflows actually earn their keep
Not every process needs AI. Here's how we identify high-leverage workflows for autonomous operations.